About the project:

In this project, I played a pivotal role in transforming the online presence of a global payments company, revamping its website to engage and break into a new market. Starting with a complete overhaul of the Home Page, I restructured the information hierarchy to ensure the main value props of the product came through. I then extended this work to create 10+ additional landing pages, including solution-focused pages and even an About Us page. Collaborating with product marketing leads and the CMO, I refined product positioning and developed key messaging that resonated with the target audience. To maintain consistency across the site, I also crafted a lightweight style guide and wrote global taglines and supporting marketing copy, ensuring a cohesive and impactful narrative.

Deliverables created:

Home page | Solutions pages | Key messages | Site navigation | Style guide