About the project:

As the lead content strategist for a new app launch, I played a pivotal role in shaping its identity and messaging strategy. I facilitated a dynamic "namestorm" session to define a compelling product name that resonated with our target audience. Building on that foundation, I crafted key product messaging that articulated the product's unique value props and positioning. From there, I led the creation of a robust marketing website, designing the information architecture, optimizing user flows, and refining details like CTA buttons to drive engagement. I also authored a concise and impactful video script to introduce the product, as well as an app download page description tailored for app store optimization. I collaborated closely with design and product marketing managers throughout the process to ensure a cohesive brand narrative across channels.

Deliverables: Marketing landing page | Video script | App install page | Drip emails